This privacy policy sets out how SPANA uses and protects any information that you give when you use this website.

Date Modified:13th April 2017

Your privacy




SPANA is committed to ensuring that your privacy is protected.  You can be assured that any information that you provide when using this website, by which you can be identified, will only be used in accordance with this privacy statement.

SPANA may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 11 April 2017.










A cookie is a small file which asks permission to be placed on your computer’s hard drive. The file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
Click here for the cookie policy.Third parties may use cookies, web beacons, and similar technologies to collect or receive information from SPANA website and elsewhere on the internet and use that information to provide measurement services and targeted ads. You can opt-out of the collection and use of information for ad targeting at cookie is a small file which asks permission to be placed on your computer’s hard drive. The file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
What we collect


We may collect the following information:
• first name and surname
• email address
• some demographic information such as postcode and address
What we do with the information we gather We require this information to provide you with your required service, in most cases to relating to email newsletters, fundraising or other communication activity.
We may use the information to improve our services







We will only send you information that you have specifically requested, using the email address which you have provided.

From time to time, we may use your information to email you for market research purposes, to help us improve the service we offer. We may use the information to customise the website according to your interests.

SPANA may also use email information collected with consent for anonymous matching processes on Facebook. This information will not be shared with third parties or other advertisers and will be deleted promptly after the match process is complete. Facebook will maintain the confidentiality and security of the Data and the collection of Facebook User IDs.

We will not sell or share your email address to another organisation for their own purposes.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
External links


SPANA’s website contains links to websites operated by third parties under different privacy policies. Should you choose one of those links, you will be leaving SPANA’s site and this Privacy Policy will no longer apply.
Controlling your personal information







If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us or emailing us at [email protected]

We will not sell, distribute or lease your personal information to third parties, nor send you any promotional information about third parties, without your consent.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to [email protected]

If you believe that any information we are holding on you is incorrect or incomplete, please write to SPANA, 14 John Street, WC1N 2EB or email us at [email protected] as soon as possible.  We will promptly correct any information found to be incorrect.





We work with Twitter to collect user data through our website for purposes of conversion tracking and serving ads targeted to users’ interests. You can opt out of some of these third parties’ interest-based advertising through the Do Not Track functionality in your web browser or through such other methods that Twitter may specify from time to time here.
Google Analytics










Partners who help us serve advertising on and off the websites and analytics companies may also put cookies on your device. We use several third-party vendors to help deliver ads for relevant SPANA campaigns to you when you visit certain pages on our website and then visit certain third-party sites. We may share with third-party ad partners a cryptographic hash of a common account identifier (such as an email address), to help us measure and tailor ads and services provided to you. Below is information about Google Analytics and Google AdWords. Please note that this Privacy Policy covers only our use of cookies and does not include use of cookies by any third parties.

SPANA uses a specific cookie to facilitate the use of Google Universal Analytics for users on the SPANA and Happy Hooves website. We do this only to better understand how you use the websites, with a view to offering improvements for all SPANA supporters; and to tailor our business and marketing activities accordingly. Google Analytics cookies do not provide SPANA with any personal information.
Learn more about privacy at Google and to opt-out of this feature by installing the Google Analytics Opt-out Browser Add-on.

Google Display Advertising





















Additionally, SPANA uses Google Analytics code that allows for certain forms of display advertising and other advanced features. Subject to change, the Google Display Advertising features SPANA currently uses are Remarketing, and Google Analytics Demographics and Interest Reporting.

These features are used to advertise online; to allow third-party vendors, including Google, to show you advertising across the Internet; to allow SPANA and third-party vendors, including Google, to use first-party cookies (such as the Google Analytics cookie) and third-party cookies together to inform, optimize, and serve ads based on your past visits to the website and to report how ad impressions, uses of ad services, and interactions with these ad impressions and ad services are related to visits to the website. Data from Google’s interest-based advertising or third-party audience data (such as age, gender, and interests) is also combined with Google Analytics to better understand the needs of SPANA users and to improve the Services.

You may opt out of such display advertising at any time by visiting your Google Ads Settings page or by installing and running the Google Analytics Opt-out Browser Add-on.

SPANA uses other third-party performance and remarketing cookies, and further information on those third-party cookies can be obtained by contacting us at [email protected]

SPANA may also use related technologies including web beacons, bugs, pixels, and software tokens in order to facilitate your support of the charity.

Most computer and some mobile web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. The Network Advertising Initiative has also developed a tool that may help you understand which third parties have currently enabled cookies for your browser and opt-out of those cookies. Further information can be found at http://www. Please note however that, by blocking or deleting cookies, you may not be able to take full advantage of the website, or Happy Hooves shop. If you do not want to receive tracking pixels, you will need to disable HTML images in your email client, and that may affect your ability to view images in other emails that you receive.

Search engine


Our website search is powered by Wurkhouse. Search queries and results are logged anonymously to help us improve our website and search functionality. No user-specific data is collected by either SPANA or any third party.


Hotjar is a new all-in-one Analysis and Feedback tool that reveals the online behaviour and feedback of a website’s visitors. By combining both A) Analysis and B) Feedback tools, Hotjar gives our clients the ‘big picture’ of how to improve their site’s experience and its performance.

The Analysis tools allow you to measure and observe user behaviour (what users do) while the Feedback tools allow you to hear what your users say (Voice of User / Customer).

By evaluating and analyzing feedback and behavioural patterns across a website’s pages, through our code, software and service, our clients can improve the functionality of their websites and make them more user-friendly, more valuable and simpler for you to use.

Although this might sound scary, we ensure you that by sharing your behavioural patterns and any other information as described in this policy, with us and with our clients, you would be helping our clients provide you with a better experience and service.

Hotjar is run by Hotjar Ltd, a European startup incorporated in and headquartered in Malta. You can reach out with any questions or feedback by contacting Hotjar.

Date modified 13th April 2017