On World Animal Day, thousands of animal welfare organisations, youth clubs, businesses, community groups, and individuals come together to raise awareness for their work and fundraise in support of causes ranging from care of working animals to conservation of endangered tigers and habitat loss.
During this unifying day, organisations and supporters can connect, share information and experiences, and further expand awareness. In 2007 World Animal Day launched its Ambassador programme, which seeks to appoint an animal welfare ambassador in each country and is continuing to build its pool of representatives. Countless celebrities including actors, poets, artists, models, and musicians have pledged their support and build awareness among their fans through social media and public appearances.
Getting involved is easy – www.worldanimalday.org.uk offers resources such as posters, links to their social media, and a global diary of annual events. The site also provides a Model Animal Welfare Act incorporating best practice in the field and offering an example template, offering a framework for advocates to bring to their local government. It’s easy for organisations, no matter their size, to take advantage of awareness and engagement during this day and harness the power of social media to spread their message.